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Celebrity endorsed and/or developed products have been around for years. From countertop grills to fragrances to sneakers, the world has been introduced to a wide variety of products via celebrity...
View ArticleIntentional spelling errors in advertising? Bee carefull with taht.
Intentional spelling errors in advertising? Snickers has done just that. The packed-with-peanuts candy brand has gained some press recently by running a paid search campaign that intentionally...
View ArticleThe Continued Rise of Mobile Search Engine Marketing for Travel Brands
Almost since it began, search engine marketing has consistently proven to be one of the most effective marketing tools – digital or otherwise – available to travel and travel-related brands....
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