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You Can’t Search This

Celebrity endorsed and/or developed products have been around for years. From countertop grills to fragrances to sneakers, the world has been introduced to a wide variety of products via celebrity...

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Intentional spelling errors in advertising? Bee carefull with taht.

Intentional spelling errors in advertising?  Snickers has done just that. The packed-with-peanuts candy brand has gained some press recently by running a paid search campaign that intentionally...

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The Continued Rise of Mobile Search Engine Marketing for Travel Brands

Almost since it began, search engine marketing has consistently proven to be one of the most effective marketing tools – digital or otherwise – available to travel and travel-related brands....

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